close this section of the library MS (Marketing) (3)
View the PDF document Consumer's Perception about the Truthfulness of Salespersons: A Multi-Item Scale.
Author: Faheem Ur Rehman
Department: Marketing    Faculty: Management Sciences
Degree: MS (Marketing)    Year: 2016    Call No: MS 658.85 FAC

View the PDF document Effect of Market Orientation in Services Innovation.
Author: Janjua, Zain Ul Abedin
Department: Marketing    Faculty: Management Sciences
Degree: MS (Marketing)    Year: 2016    Call No: MS 658.83 JAE

View the PDF document Impact of Relational Dynamics on Students' Loyalty (Positive Word of Mouth) with the Mediating Role of Students' Satisfaction in Higher Education Sector.
Author: Baber, Muhammad Ali
Department: Marketing    Faculty: Management Sciences
Degree: MS (Marketing)    Year: 2017    Call No: MS 658.8342 BAI