 | Marketing | (5) |
 |
 | Effect of Market Orientation in Services Innovation.
Author: Janjua, Zain Ul Abedin
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2016 Call No: MS 658.83 JAE
|
| Impact of Perceived Communication Quality on Customer Advocacy: The Role of Customer Satisfaction and Preferential Treatment
Author: Zaidi, Syeda Amna
Department: Marketing Faculty: Management Sciences
Degree: MS (Management Sciences) Year: 2014 Call No: MS 658.812 ZAI
|
| The Relationship Between Envirnmental Beliefs and Green Purchase Intentions; Examining the Mediating Role of Environmental Concern and Moderating Role of Environmental Responsibility
Author: Israr Ahmed
Department: Marketing Faculty: Management Sciences
Degree: PhD (Management Sciences) Year: 2019 Call No: PHD 658.802 ISR
|
| Impact of Relational Dynamics on Students' Loyalty (Positive Word of Mouth) with the Mediating Role of Students' Satisfaction in Higher Education Sector.
Author: Baber, Muhammad Ali
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2017 Call No: MS 658.8342 BAI
|
| Consumer's Perception about the Truthfulness of Salespersons: A Multi-Item Scale.
Author: Faheem Ur Rehman
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2016 Call No: MS 658.85 FAC
|
|
