 | Marketing | (5) |
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 | Impact of Perceived Communication Quality on Customer Advocacy: The Role of Customer Satisfaction and Preferential Treatment
Author: Zaidi, Syeda Amna
Department: Marketing Faculty: Management Sciences
Degree: MS (Management Sciences) Year: 2014 Call No: MS 658.812 ZAI
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| Consumer's Perception about the Truthfulness of Salespersons: A Multi-Item Scale.
Author: Faheem Ur Rehman
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2016 Call No: MS 658.85 FAC
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| The Relationship Between Envirnmental Beliefs and Green Purchase Intentions; Examining the Mediating Role of Environmental Concern and Moderating Role of Environmental Responsibility
Author: Israr Ahmed
Department: Marketing Faculty: Management Sciences
Degree: PhD (Management Sciences) Year: 2019 Call No: PHD 658.802 ISR
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| Effect of Market Orientation in Services Innovation.
Author: Janjua, Zain Ul Abedin
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2016 Call No: MS 658.83 JAE
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| Impact of Relational Dynamics on Students' Loyalty (Positive Word of Mouth) with the Mediating Role of Students' Satisfaction in Higher Education Sector.
Author: Baber, Muhammad Ali
Department: Marketing Faculty: Management Sciences
Degree: MS (Marketing) Year: 2017 Call No: MS 658.8342 BAI
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